There may not be a secret formula
for success, but there are common traits that successful entrepreneurs share.
And when it comes to the unique business of fashion, some of these traits are
downright necessities.
One Step At A Time. No success happens
overnight. A business takes time to start and grow. And even more time to be
successful.
There will be difficult times:
Things will look impossible. You will want to give up and throw in the towel.
But you can’t. You need to fight off those urges and press forward. Persevere!
Determination is the difference
between those who quit on their dream and those who turn their dream into a
great success.
Passion: This is your “why?” This
is the reason behind why you do what you do. The work will be hard, the hours
will be long, and the pay will be low. And to top it all off, there is no
guarantee of success!
Your passion will motivate you
through the tough times and it needs to come from inside of you. Don’t count on money to be your motivating
factor. Your passion comes from a
deeper, more meaningful place.
Resilience: Successful fashion entrepreneurs are not afraid of failure. Things don’t always go as planned. And
sometimes things completely fail. Get comfortable with the idea of failure. But
do not accept defeat. Try to see failure as an opportunity.
Confidence: Confidence is part of any
entrepreneur’s success and fashion is one of it. You must be confident in
yourself.
Vision: As the creator of a brand, you must
possess a clear vision of what you want your brand to be. Your vision defines
who you are, what you want to do and where you want to go.
Flexibility: Fashion is a
fast-paced industry, constantly changing. As an entrepreneur you need to be
flexible – able to adapt to the changing demands of your business.
Effective Communication: Your
ability to communicate will affect your ability to influence others, your
ability to develop relationships, and ultimately, your ability to produce
results.
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